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Practice Branding

Dental Office Branding Summary

Posted by Jason Preston on

While it is sad to see, the shift toward corporate dentistry and the ever growing PPOs and HMOs are forcing the average practitioner to become more business-minded.   It’s a sad thing to see some of the most talented dentists struggle because of their lack of business experience The truth is it’s OK; they don’t have to be. Many practices thrive simply by investing in the right people to “man the ship.”   When it comes to marketing, investing a little more in hiring someone who can focus on just two things—marketing and closing treatment—will be worth its weight in...

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Implementing a Brand, Where do I Start...

Posted by Jason Preston on

The team This is the most important place to start. It’s time to get everyone on or off the bus. Your launch should be a monumental meeting, and everyone needs to see it as not just another new idea. If you have not already done so, ask your team to write the top three things that come to mind when they think of the practice. (It’s important that this is done in anonymity. You are looking for honesty, and they need to feel free to be honest.) Teach them what branding is. Tell them that you want to take control...

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Developing a Brand for Your Dental Office

Posted by Jason Preston on

  (This blog is a continuation of (BRANDING FOR DENTISTS: DOES IT REALLY MATTER?) How does one develop a strong brand? Start with the end in mind. How would you like your patients to describe your practice? What makes you different? What three attributes would you like to be known for? Create mission and vision statements that define who you are and why you do what you do. Consistency Be consistent with your brand. Everything you say and everything you do should be in harmony with your brand. This extends to The way you and your team speak to patients...

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Branding For Dentists: Does It Really Matter?

Posted by Jason Preston on

  What Is Branding?   Whether you know it or not, your company already has a brand. So the question is, is it working for you or against you? People already perceive you as something. How confident are you that they see you the way you want them to? Branding has been a very popular topic over the past five years, but what is a brand? Is it a logo? Is it the name of your practice? A brand is so much more than those, and it should be part of the foundation on which a practice is built. Your...

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